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There’s a longer story behind all of this, but the short version is that in 2012 a few of us left Google to start something new. We didn’t quite know what it was going to be, and we eventually ended up with something we called Homebase. It was trying to be a kind of project management system, initially focused on marketing teams. The UI was pretty slick, and it was nicely collaborative and interactive; but it never really found its audience, and we were running on savings, so we couldn’t afford to keep working on it while it wandered the wilderness in search of one.

Homebase screenshot
Almost no one ever actually got to use this

Fortunately for us, we were also tinkering on the early prototype of what would eventually become FullStory, where we would learn what real “product market fit” looked like.